Best Practices

image of confirmation being required via modal

Manual Speed Bumps

Use confirmation dialogs to help prevent error, avoid unintentional actions, and promote critical thought.

algorithm graphic

Algorithmic Speed Bumps

Algorithmic speed bumps help to slow down unintentional consequences and deter bad actors.

friction graphic

Embrace Positive Friction

Positive friction results in more intentional choices.

modal asking user to confirm continued consumption

Encourage Moderation

By encouraging moderation, we give people tools they can use to keep their viewing habits in check.

Of all the buzzwords in tech, perhaps none has been deployed with as much philosophical conviction as “frictionless.” Over the past decade or so, eliminating “friction” — the name given to any quality that makes a product more difficult or time-consuming to use — has become an obsession of the tech industry, accepted as gospel by many of the world’s largest companies.

Further Reading

Related Articles

All Articles

Related Principles

All Principles