Best Practices

Image of an 'all caught up' indicator

All Caught Up

Use an indicator to inform users when they are caught up to help curb zombie scrolling.

Image of a 'Load More' button in place of an endless feed

Load More

A better alternative to infinite scrolling is to provide users a way to explicitly load more content.

Image of an 'up next' video in place of an autoplaying video


Autoplay videos prevent users from making a conscious choice. A better alternative is to require an explicit action to prevent harmful binge watching.

News feeds are purposely designed to auto-refill with reasons to keep you scrolling, and purposely eliminate any reason for you to pause, reconsider or leave.

Further Reading

Related Principles

All Principles